Communicate your expertise in the most compelling way possible. You’ve got plenty of competence. To keep growing, you need greater resonance.
I’m a speaking and storytelling strategist trusted by entrepreneurs, execs, Disney & Salesforce. I’m a former marketing leader at Google & HubSpot who built my own keynote speaking business. I’ve spent 20 years practicing the same thought leadership I teach—not as a coach with templates but as your peer-level advisor.
Most experts get trapped in the commodity cage.
They’ve gotten this far thanks to their expertise and advice, but now they look and sound like everyone else: trusted but replaceable, not THE influential authority or beloved storyteller in their space.
Interchangeable rather than identifiable.
The next wave of growth and fulfillment isn’t from shouting louder or hyping harder. It’s from resonating deeper.
Stop chasing. Become the one others seek.
I work 1:1 with experts and leaders—consultants, authors, keynote speakers, coaches, business owners—ready to compete on the influence of their ideas, not the volume of their marketing.
Talking topics → to 1 signature idea
General expertise → to memorable IP
Scattered thinking → to a clear message
"Wall of smarts" talks → to influential speeches
Constantly chasing attention → to being highly sought
“Helping people articulate the essence of their ideas is Jay's sweet spot. He's obsessed with going above-and-beyond to help you find your unique voice, your unique message, and pull it together in a way that others can really hear it. Throw every bit of money you can at that guy. He's extraordinary.”
—Mykel Dixon (bestselling author, brand strategist, six-figure keynote speaker)
When you matter more, you need to hustle for attention less
Reach is how many see it, but resonance is how much they care.
We obsess over reach today, but it’s resonance which gets results.
Resonance drives revenue.
People aren’t objective and academic making choices. They’re subjective and emotional.
When your clients and customers make choices, they play favorites. Are you one of them?
Stop chasing attention and become the one they seek.
Most experts are stuck in the first stage: trying to get clear on what makes them different. We know our thinking is unique. We can feel it in conversations.
But we struggle to say "it" in a way that's repeatable, ownable, and makes others go, "YES! THIS!" and also, "YOU!"
So we compensate with volume: more content, more speaking, more marketing. Motion without momentum. Worse, every platform is optimized for velocity, making the hamster wheel feel like progress.
Build your IP on a clear, differentiated premise that adds clarity and power to everything you do. You can't "own your audience," but you can own an idea in their minds. What idea do you want to own?
“Hands down the best investment I made in my business this year. I am landing more right-fit clients at higher price points with so much less friction.”
—Susan Boles (fractional CFO/COO)
“I feel like I OWN my ideas now. It's not just stuff I'm thinking about or advice I can give. It's MY thing.”
—Brendan Hufford (SaaS growth consultant & B2B influencer)
“This is about your business, not just messaging or speaking. Jay helps you better understand yourself and what you think—there's a lot of business power in that.”
—Devin Bramhall (author, agency growth advisor, fmr. agency CEO)
I’m here to help you differentiate easier + resonate deeper as a stronger speaker, storyteller, and public voice.
I’ve spent 20 years creating and refining the exact kind of thought leadership and storytelling I now help you create—not as theory but as my own daily practice.
Former marketing leader at Google, HubSpot, innovative startups, and a premier VC firm, where I learned how the best business leaders shape markets through their ideas, not just their products.
Built a six-figure speaking business before launching my current advisory—I know what it takes to become a sought-after voice and main stage presence.
Author of Break the Wheel, a book about questioning best practices in the age of Advice Overload.
Trusted by brand partners like Mailchimp, Wistia, Salesforce, and GoDaddy to train their teams and partner on publicly visible storytelling projects.
Featured in 3 books on public speaking and creative work. My story is a case study other experts cite.
“Jay’s a practitioner, not a consultant. He’s got frameworks and lessons from years of speaking professionally and helping some of the best in the business, but his advice is not one-size-fits-all. Whether you’re prepping for your first keynote or you’ve given hundreds, Jay will make you better.”
—Simone Stolzoff (bestselling author and writer for The Atlantic & The New York Times)
After 25 years in the public eye as an author, speaker, experience designer, and musician, Mykel is no stranger to inspiring audiences or advising on their ideas, but when it came to his own, he struggled with perfectionism, idea bloat, and a healthy mistrust of other consultants and coaches.
(With a lot less beard and fewer psychedelics. 😉)
Just like an executive producer helping musicians or a director supporting actors, your strongest thinking and highest-impact projects deserve the idea collaborator to match your level of experience, taste, and vision.
Like Justin Moore, business coach for creators and one of the best-known voices in the creator economy.
—Sarah Stockdale (CEO of Growclass)
“Jay’s commitment to craft is contagious. Even rarer, he’s skilled at breaking down and explaining how to assemble specific ingredients for achieving greater resonance in your work.”
—Jenny Blake (globally touring speaker, 2x author, podcaster with 2m+ downloads)
A refreshing and inspiring look at the storytelling mastery of guests like Seth Godin (marketing legend with 22 bestselling business books), Ann Handley (WSJ bestselling author of Everybody Writes), Chase Jarvis (one of the most influential advocates for creativity in work and life), Laura Gassner Otting (2x WSJ bestseller; Good Morning America correspondent on work and career), Andrew Davis (globally touring keynote speaker), Rand Fishkin (CEO of SparkToro), and bestselling author Simone Stolzoff, who worked out a draft of his entire TED Talk!
You’ll walk away ready to compete on the impact of your ideas, not the volume of your marketing.
⭐ ⭐ ⭐ ⭐ ⭐
I partnered with the brand Help Scout to create a three-part docuseries about businesses who believe there’s a better way to build than growth-at-all-costs.
With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by endless advice and conventional wisdom. Say goodbye to average work and hello to doing your best.
“Usually business writing is for people who want to be led, not for people who want to think.
Jay challenges people to think instead, and to remember that we benefit from being whole people not divided into business pieces and not-business pieces. I’ve been reading his work for years.”
- Maggie, a happy reader and think-for-yourselfer
“File this book under completely paradigm shifting.
This will change the way you think about what you need to do to be successful, and free you do do more of what is a unique expression of yourself. It’s easy to get caught up thinking that success lies in best practices. But best practices aren’t best for everyone. Question assumptions and unlock massive impact, revenue, and fulfillment.
-5 Star Amazon Review”
“A rare great marketing book!
A terrific book with important advice for every marketer. It’s not ‘best practice’, it’s how to find what’s best for your specific situation. Smart, well-written and super helpful.”
-5 Star Amazon Review